In 2009, Donnette took the helm of Dash and quickly repositioned the company from a small boutique firm, servicing clients in mostly the luxury market to representing Fortune 200 companies build media strategies for emerging markets as well as building national campaigns for local grassroots organizations.
Donnette worked with Entergy Corporation on the relicensing of its nuclear power plant at Indian Point, in Buchanan, NY. In 2011, Donnette successfully developed and executed a media campaign that helped to reform the West Harlem Local Development Corporation, an organization charged with overseeing $2 billion in community benefits under the Columbia University’s $7 billion, 17-acre expansion.
Donnette earned a Bachelor of Arts in Literature & Rhetoric from the State University of New York at Binghamton and a Master of Science in Journalism from Columbia University.
Before becoming the principal of Dash Media, Donnette built an impressive career as a journalist. Donnette’s work as an editor and reporter took her all over the world including London, South Africa, Hong Kong, Los Angeles and New York. Donnette worked as online editor for The Financial Times, where she built the newspaper’s digital lifestyle platform in the US. As a reporter for Los Angeles Times she covered the 1992 LA Riots and Magic Johnson’s retirement from the NBA after contracting the AIDS virus. As an editor, she helped launch the Metro newspaper, New York City’s first free daily, and Life & Style Magazine.